Challenge
A campaign collected user-generated entries that included audio and video - not just text or images. Validating these entries and selecting winners fairly required understanding multimodal content at scale, which is far beyond manual review or simple rule-based checks.
Approach
We built a multimodal validation and scoring pipeline. Audio and video entries are processed and evaluated by AI against the campaign's criteria, then scored to support winner selection. The system applies consistent scoring logic across every entry, removing the subjectivity and bottleneck of manual review.
Outcome
The brand could process and fairly score multimodal entries at campaign scale, with automated, consistent winner selection - a capability most automation stacks can't offer at all.